The idea of memories over material possessions isn’t a new one, but it is one that was gaining huge momentum all the way through to the beginning of 2020. Then the pandemic hit, and we were all forced to stay inside and essentially experience nothing but our own four walls. Or were we? We take a look at the Experience Economy in 2020.
WHY IS IT POPULAR?
And it’s not just millennials, every generation is realising the importance of truly experiencing something. From an increase in adventure holidays over resorts (think Flashpack’s growth) to some of our most traditional brands with an older demographic creating memorable experiences like the John Lewis rooftop pop-ups or the new experiential space in Selfridges which has been home to a skatepark and a slide already! We were about to hit peak experience economy when the pandemic hit.
WHAT HAPPENED DURING THE PANDEMIC?
WHAT DOES THE FUTURE LOOK LIKE?
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