EXPERIENCE CRAVING

Experiences matter, that’s a pretty undisputed fact. Yet more than ever we are seeing consumers lean toward experience over possession.

When it comes to money, ‘experiences’ trump ‘things’: More than 3 in 4 millennials (78%) would choose to spend money on a desirable experience or event over buying something desirable, and 55% of millennials say they’re spending more on events and live experiences than ever before. The instagram age has only propelled this further. Yes a picture of a new pair of trainers is nice, but going to the Nike x Asos sneaker launch with HIIT, a sound bath and workshops is even nicer. Experience creates a backdrop for people to engage, to join in a singular space and feel like part of a community. That’s why the experience economy has moved from events and activities into retail and our everyday life. Even live music has hit our high streets with multiple artists creating a pop up experience for their fans. Think the BTS fan store, Sam Smith’s Wig Shop on Brewer Street and Stormzy’s corner store. Experience matters because experience brings us together in a feeling, which is far more powerful than a product.

And it’s not just millennials, every generation is realising the importance of truly experiencing something. From an increase in adventure holidays over resorts (think Flashpack’s growth) to some of our most traditional brands with an older demographic creating memorable experiences like the John Lewis rooftop pop ups or the new experiential space in Selfridges which has been home to a skatepark and a slide already! Experience matters because it shapes our memories and our happiness. Discovering a new coffee shop, finding a local bakery that makes the sweetest of madeleines just the way you like them are parts of your day that bring joy and fulfillment. That is why we think more focus needs to be put on the little rituals and adventures we can all undertake regardless of time or budget. Your day can be eventful and exciting without going on a round the world cruise of heading to a michelin restaurant. Experiencing every day as much as you can is truly the way to connect with the world and find contentment.

Discover more about London with a Tailored and Made day. An entire day of experience where you will be shown hidden spots and local heroes, all completely bespoke to you.

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We also offer a completely bespoke service. From placemaking and party planning to groups and corporate offerings. Please get in touch through the website or email hello@tailoredandmade.com to find out more

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